An advertising company is a service provider company which is dedicated to provide creative solutions in planning and managing advertising for its clients. An ad company works for the client independently and endeavors to position the brand in the market while selling the client’s products or services. The entire marketing and branding strategies with all sorts of promotions are also handled by Advertising Company. Planning helps in deciding the communications strategy that ultimately helps in optimizing the marketing spends. Today, advertising has emerged as highly competitive industry. It has successfully obtained a vital position in most of the developing and developed nations.
A plethora of brands for millions of products and services in the market increases the importance of need to inform, persuade and convince the customers. For buying the products, customers need to be aware and informed about the products. This is where the advertising company comes into action. Moreover, in this competitive age of communication advertising agencies do not restrict themselves to just creating ads and promotion but every company works to bring about the WOW factor in designing, campaigning, marketing, merchandising, public relation activities and all oriented services. With the changing pace of time, trend and demand, the way of Advertising Agencies operate have transformed since there has been an immense development in the mediums of communication, thereby advertising perspective has increased. To stand out in the clutter, agencies go for 360 degree communication and walk an extra yard to meet the client’s needs and at the same time take an innovative approach to make a noise. Advertising agencies conceive and handle the elements of marketing mix, such as pricing and distribution.
The advertising companies are hired by the business firms to connect with the audience so that your brand can get bigger and better exposure. Both agencies and business firms work in harmony to ultimately get an eye grabbing communication solution. Agencies work hardest and put in their best efforts to communicate with the target audience and communicating the message efficiently. In the event success of business firms depends largely upon the reach to the audience and effective communication. The right advertising company will be able to offer creative business solutions which drive sales, increase consumer awareness, strengthen your brand and give comprehensive resolutions which will provide you a great return on the investment. Ad agencies are developed to reach to the target audience and persuade them to act.
There are different sizes of advertising companies from one man show to large firms which can be classified by the range of services that they offer. Accordingly, different types of advertising agencies are:
1. Full Service Agencies
2. Creative Boutiques
3. In-house Agencies
4. Specialized Agencies
5. Media Buying Services